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About us

Our story - Introducing the era of the medical selfie

In 2013 our founding team recognized that smartphone camera capabilities were rapidly accelerating as much of the world started taking and sharing selfies. They decided to embark on a journey to increase access to medical testing by leveraging this continuously improving technology. No dongles, no hardware - just the smartphone camera, transformed into a medical device.

As smartphone camera capabilities grew, our breadth of services expanded. Our services are clinical-grade and regulated, backed by extensive research. This enables us to work in harmony with existing healthcare systems across the globe.

Our mission - Delivering healthcare at the speed of life transforms the smartphone camera into a medical device to deliver healthcare at the speed of life. We provide clinical results at critical moments, syncing healthcare with life. Our at-home urinalysis and digitized wound care services enable providers and healthcare systems to close gaps in access and care, while increasing patient satisfaction. By allowing people to test at their convenience we help systems better manage various health conditions, saving lives and cutting costs.

Our leadership

Yonatan Adiri

Founder & CEO

At the age of 26, Yonatan was appointed by the President of Israel, Shimon Peres, as the country’s first Chief Technology Officer (CTO) and steered a policy of technological diplomacy. Yonatan participated in the inaugural class (2009) of Singularity University’s Graduate Studies Program (GSP), where he co-founded GetAround. In 2012 Adiri was chosen by the World Economic Forum as one of its 100 Young Global Leaders and was selected by TIME Magazine as one of the 50 most influential people in healthcare in 2018.

Katherine Ward

Chief Commercial Officer, GM UK & EU

Katherine has worked in healthcare for 29 years: 15 years with the UK’s NHS, in both provider and payer roles, and 11 years with UnitedHealth Group, where she was the Chief Executive of UnitedHealth UK and latterly the Chief Growth Officer for Optum International. Katherine has a BA in Classics from King’s College, Cambridge University, and an MSc in Social Policy from Bristol University.

Paula LeClair

US General Manager

Paula has over 20 years’ experience in healthcare. Most recently she was Executive Director and General Manager of Outpatient at Glytec. Previously she was Head of Operations at Onduo and President and CEO of Telecare, where she directed the company’s successful acquisition by BioTelemetry. Paula has an MBA from Bentley University and an MA in Healthcare Delivery Science from Dartmouth College.

Ron Zohar

Chief Product Officer

Most recently, Ron managed the mobile products for Fiverr (NYSE: FVRR), the world's biggest online marketplace for online services. Prior to Fiverr, Ron was the co-founder and CPO of Groovideo, a pioneer in real-time video creation. He holds degrees in Physics and Philosophy from Tel Aviv University, and is a graduate of Harvard's Program for Leadership Development (PLD).

Itay Gil

Chief Marketing Officer

Prior to, Itay was part of the founding management team of Moovit (acquired by Intel in 2020) where he established the marketing team and later served as the Vice President of Monetization. Before joining Moovit, Itay worked as an analyst for Google. He has an MBA from Ben Gurion University and a BSc in Psychobiology from the Hebrew University of Jerusalem.

Oz Shohat

Chief Operating Officer

Prior to, Oz spent a decade working as a presidential aide to two Israeli presidents, HE Shimon Peres and HE Reuven Rivlin. As part of his role, he handled the presidents' administrative work and provided the president with strategic support in official bilateral meetings. Oz has a BA in Economics from Tel Aviv University.

Ido Omer, PhD

Chief Scientist

Ido is an experienced researcher and patentee in the field of computer vision. He led key breakthroughs at Picscout, which was acquired by Getty Images, before joining Microsoft’s Virtual Earth research team in Seattle, WA, working on cutting-edge computer vision projects. Through his extensive research and development work in the past 15 years, Ido has developed a unique body of science at the junction of hardware, software, and machine learning. Ido has a PhD in Computer Vision from the Hebrew University of Jerusalem.

Neomi Farkas

Chief HR Officer

Neomi has over 15 years' experience in human resources, most recently at Taboola, where she oversaw company growth from 25 to 1,000+ employees. While at Taboola, Neomi led a global team of professionals in 4 locations and supported more than 15 offices worldwide. Before Taboola, Neomi was the HR Manager in Ransys LTD, and has consulted for several companies in the field of HR. She holds an MSc in Management Science from Tel Aviv University, where she focused on HR practices in tech companies.

Gary Loveman, Ph.D

Executive Board Member

Gary Loveman, Ph.D, is the co-founder of member health improvement platform Well. Prior to this, he was Chairman and CEO of Caesars Entertainment Corporation and President of Consumer Health and Services for Aetna. He is also a senior lecturer at the Harvard Business School.

Lord James O’Shaughnessy

Advisory Board Member

James O’Shaughnessy has been a Member of the House of Lords since 2015, serving as Parliamentary Under Secretary for Health between 2016 and 2018, where he led efforts to improve innovation within the NHS. Previously James served as No.10 Director of Policy to Prime Minister David Cameron. He is also Visiting Professor at the Institute for Global Health Innovation at Imperial College.

Daniel Kraft, MD

Advisory Board Member

Dr. Daniel Kraft is a Stanford & Harvard-trained physician-scientist and entrepreneur. He is the founder of Exponential Medicine, a program that explores the convergence of technology and the future of healthcare, and is the faculty chair for Medicine for Singularity University. He chairs the XPRIZE Pandemic Alliance task force, is a Kauffman Fellow and Aspen Health Innovation Fellow, and is the founder of Digital.Health.

Prof. Joe Coresh, MD-PhD

Advisory Board Member

Dr. Josef Coresh is an international expert in kidney and cardiovascular disease epidemiology having co-authored over 800 research articles cited over 100,000 times. He is the George W. Comstock Professor of Epidemiology, Biostatistics and Medicine at Johns Hopkins University. The chronic kidney disease definition, staging and estimated kidney function equation he helped develop with the CKD-EPI collaboration are used globally.

Our global partners

Meet the team
Matt Brown

Clinical Sales Manager

Anne Uhmeyer

Executive Assistant and HR Administrator

Beth Paglia

Call Center Director, US

Chris Laws

VP Operations

Chris McMahon

Senior Account Director

Crystal Ballah

Patient Engagement Advocate

Elise Arsenault

Patient Engagement Advocate

Erin Hollows

Patient Engagement Advocate

Haleigh Bundy

Patient Engagement Advocate

Madelyn Palmer

Patient Engagement Advocate

Maha Ramesh

Customer Success Manager

Meredith Skibinski

Clinical Sales Manager

Mike Bircher

National Account Manager - Health Plans

Paula LeClair

US General Manager

Rory Burrill

Head of Health Systems

Stephanie Omuemu

Customer Success Manager

Tammy D'Amato

Training & Development Manager

Taylor Smith

Patient Engagement Advocate

Zoe Botta

Patient Engagement Lead