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Picture perfect clinical insights.

Healthcare at  

the speed of life

There are 1,440 minutes in a day. Our technology helps people find the right moment to take a meaningful step towards managing their health.

We transform the smartphone camera into a clinical-grade medical device to deliver healthcare at the speed of life.

Saving lives is at the heart of everything we do

Whether with advanced 3D wound care or our FDA cleared smartphone-powered ACR test we see on a day to day basis the real, life-saving impact we have on people and their health.

We are on a mission to bring life-saving technology to people from all walks of life, regardless of race, ethnicity, gender, religion or location: everyone deserves equal access to medical care. by numbers






Patients engaged

We serve health plans, patients and providers

We work with providers and healthcare systems and integrate into their existing systems to help alleviate traditional strains on the system while working to improve access to care. 

It’s this flexibility and commitment to care that allow us to provide meaningful health insights around the world by empowering people to test at their own convenience.

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Democratizing access to care with readily available technology, which is our smartphone, allows patients to test in the privacy of their own home.

Our leadership

Yonatan Adiri

Founder & President

At the age of 26, Yonatan was appointed by the President of Israel, Shimon Peres, as the country’s first Chief Technology Officer (CTO) and steered a policy of technological diplomacy. Yonatan participated in the inaugural class (2009) of Singularity University’s Graduate Studies Program (GSP), where he co-founded GetAround. In 2012 Adiri was chosen by the World Economic Forum as one of its 100 Young Global Leaders and was selected by TIME Magazine as one of the 50 most influential people in healthcare in 2018.

Geoffrey G. Martin

Chief Executive Officer

Geoffrey has spent the last 20 years in healthcare creating and deploying technology solutions to address a range of the industry’s most complex problems. Most recently, Geoffrey was President of Olive, an AI healthcare company. Previously, he was the global CEO of GE Healthcare Partners. Geoffrey holds an MBA from DePaul University and a bachelor’s degree in Computer Science from Michigan State University.

Ron Zohar

Chief Technology Officer

Most recently, Ron managed the mobile products for Fiverr (NYSE: FVRR), the world's biggest online marketplace for online services. Prior to Fiverr, Ron was the co-founder and CPO of Groovideo, a pioneer in real-time video creation. He holds degrees in Physics and Philosophy from Tel Aviv University, and is a graduate of Harvard's Program for Leadership Development (PLD).

Becca LaFond

US General Manager

Becca has over two decades of experience in the healthcare industry implementing technology and optimizing operations. Most recently, she was Chief Customer Officer at OliveAI, working to reduce the administrative burden on healthcare payers and providers. Prior to that, Becca was Chief Operating Officer at Empiric Health, where she worked to improve clinical decision making using technology. Becca holds an MBA and Master of Healthcare Administration from the University of Washington and a BA from Duke University.

Jason Keane

UK General Manager

Jason Keane is an experienced leader with a wide range of media, product, marketing, M&A and business management experience spanning 25 years that includes directing a DMA Gold award winning team in 1999, achieving the Microsoft Market Leader Business Manager award in January 2005. His most recent role was CEO of Patient, part of the Emis group. Prior to Patient, he spent several years as CEO and COO of Saffron Digital and previous to that - NBC Universal, Yahoo and Microsoft.

Itay Gil

Chief Marketing Officer

Prior to, Itay was part of the founding management team of Moovit (acquired by Intel in 2020) where he established the marketing team and later served as the Vice President of Monetization. Before joining Moovit, Itay worked as an analyst for Google. He has an MBA from Ben Gurion University and a BSc in Psychobiology from the Hebrew University of Jerusalem.

Neomi Farkas

Chief HR Officer

Neomi has over 15 years' experience in human resources, most recently at Taboola, where she oversaw company growth from 25 to 1,000+ employees. While at Taboola, Neomi led a global team of professionals in 4 locations and supported more than 15 offices worldwide. Before Taboola, Neomi was the HR Manager in Ransys LTD, and has consulted for several companies in the field of HR. She holds an MSc in Management Science from Tel Aviv University, where she focused on HR practices in tech companies.

Oz Shohat

Chief Operating Officer

Prior to, Oz spent a decade working as a presidential aide to two Israeli presidents, HE Shimon Peres and HE Reuven Rivlin. As part of his role, he handled the presidents' administrative work and provided the president with strategic support in official bilateral meetings. Oz has a BA in Economics from Tel Aviv University.

Matan Ronen

Chief Product Officer

Matan has over a decade of experience in the healthcare industry, where he has built and launched products that meet the highest regulatory standards and delight users. He holds a degree in Computer Science from Reichman University and is a graduate of Harvard University’s Program for Leadership Development (PLD).

Ido Omer, PhD

Chief Scientist

Ido is an experienced researcher and patentee in the field of computer vision. He led key breakthroughs at Picscout, which was acquired by Getty Images, before joining Microsoft’s Virtual Earth research team in Seattle, WA, working on cutting-edge computer vision projects. Through his extensive research and development work in the past 15 years, Ido has developed a unique body of science at the junction of hardware, software, and machine learning. Ido has a PhD in Computer Vision from the Hebrew University of Jerusalem.

Gary Loveman, Ph.D

Executive Board Member

Gary Loveman, Ph.D, is the co-founder of member health improvement platform Well. Prior to this, he was Chairman and CEO of Caesars Entertainment Corporation and President of Consumer Health and Services for Aetna. He is also a senior lecturer at the Harvard Business School.

Kalah Auchincloss, J.D., M.P.H.

Executive Board Member

Kalah is Executive VP at Greenleaf Health. Prior to that, she spent six years at the FDA, including as Deputy Chief of Staff for two FDA Commissioners and on Capitol Hill as the FDA detailee to the Senate Committee on Health, Education, Labor, and Pensions. She holds a B.A. from Williams College, a J.D. from Georgetown University Law Center, and an M.P.H. from Harvard University.

Daniel Kraft, MD

Executive Board Member

Dr. Daniel Kraft is a Stanford & Harvard-trained physician-scientist and entrepreneur. He is the founder of NextMed Health (formerly Exponential Medicine), a program that explores the convergence of technology and the future of healthcare, and is the faculty chair for Medicine for Singularity University. Daniel is a General Partner with Continuum Health Ventures. He chairs the XPRIZE Pandemic & Health Alliance task force, is a Kauffman Fellow and Aspen Health Innovation Fellow, and is the founder of Digital.Health.

Katherine Ward


Katherine has worked in healthcare for 29 years: 15 years with the UK’s NHS, in both provider and payer roles, and 11 years with UnitedHealth Group, where she was the Chief Executive of UnitedHealth UK and latterly the Chief Growth Officer for Optum International. Katherine has a BA in Classics from King’s College, Cambridge University, and an MSc in Social Policy from Bristol University.

Lord James O’Shaughnessy

Advisory Board Member

James O’Shaughnessy has been a Member of the House of Lords since 2015, serving as Parliamentary Under Secretary for Health between 2016 and 2018, where he led efforts to improve innovation within the NHS. Previously James served as No.10 Director of Policy to Prime Minister David Cameron. He is also Visiting Professor at the Institute for Global Health Innovation at Imperial College.

Prof. Joe Coresh, MD-PhD

Advisory Board Member

Dr. Josef Coresh is an international expert in kidney and cardiovascular disease epidemiology having co-authored over 800 research articles cited over 100,000 times. He is the George W. Comstock Professor of Epidemiology, Biostatistics and Medicine at Johns Hopkins University. The chronic kidney disease definition, staging and estimated kidney function equation he helped develop with the CKD-EPI collaboration are used globally.

Geoffrey C. Gurtner, MD

Advisory Board Member

Dr. Geoffrey C. Gurtner is a plastic surgeon and the Johnson and Johnson Professor of Surgery and Bioengineering and Materials Science at Stanford University. Additionally, Dr. Gurtner is the Director of the Stanford Advanced Wound Care Center and is the author of over 300 peer-reviewed publications. Dr. Gurtner’s research has resulted in 30 issued patents and over 100 patent applications.

Media and Awards


10 Innovaters Shaping the Future of Health

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Fierce Biotech

FDA-cleared and bringing early detection into the home.

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Fast Company

The World’s 50 Most Innovative Companies 2020

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Paula LeClair, GM US on ABC discussing at-home testing

Watch the interview

Learn more about delivering healthcare at the speed of life

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