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B2B Marketing Manager

Marketing | Boston, US

About the position

Healthy.io is the first company to successfully turn the smartphone camera into a clinical-grade medical device, enabling faster treatment and improved care for patients worldwide. Our products combine computer vision and machine learning technology with best-in-class UX design to create new clinical pathways through smartphone-powered urinalysis, digitized wound management, and beyond. It’s even going to space!

Headquartered in Tel Aviv with over 240 employees across London, Boston, and Singapore we are growing fast as we serve more and more patients across ever-expanding areas of healthcare.

We are looking for an experienced and versatile B2B Marketing Manager to help scale up our B2B marketing efforts in the US and support the commercial goals of the business. In this high-impact role, you will strategize, execute, manage, and monitor multi-touch campaigns that engage our target audience and move them down the funnel. 

The ideal candidate has a proven track record in successfully engaging high-profile personas in the B2B space, has experience in account-based marketing, and is both strategic and hands-on, directly enabling our sales team. This position will join our US marketing team based in Boston and will report to the Head of US Marketing.

Requirements
  • At least 4 years of health care marketing experience. Marketing to health plans, health systems, and providers a plus
  • Experience developing and managing multi-touch, integrated B2B marketing campaigns
  • Proven track record of developing and managing marketing programs tied to specific goals (e.g., awareness, engagement, MQLs, revenue)
  • A good understanding of persona mapping, lead scoring, marketing, and sales alignment, campaign optimization, and measuring pipeline
  • Multitasker with the ability to execute projects across multiple products and markets, with the flexibility to alternate between tasks as priorities change 
  • Experience with platforms like Marketo, Salesforce, LinkedIn, Outreach, Google Analytics, WordPress/Elementor 
  • Ability to write content in a compelling, clear, and concise manner 
  • Bachelor’s degree in English, Journalism, Marketing, or Communications preferred
Role & Responsibilities
  • An expert in pipeline generation, this role will develop B2B marketing activity and budgets to ensure successful business outcomes
  • Develop and execute B2B campaigns that engage, nurture, and convert our target accounts across multiple channels (paid advertising, media buy, content syndication, emails, events, webinars, etc.)
  • Manage campaigns from A to Z, including coming up with the strategy, writing the content and design brief, collaborating with key stakeholders and SMEs, campaign execution, optimization, and reporting on the results 
  • Produce a variety of content assets that engage prospects throughout the buyer journey, including blog posts, white papers, infographics, email campaigns, webinars, LinkedIn campaigns, thought leadership, and case studies
  • Monitor campaign performance and track KPIs such as number of MQLs, target account engagement, meetings booked, SQLs, opportunities, and ROI 
  • Collaborate closely with sales, product, growth, and product marketing teams to develop relevant, personalized, and impactful ABM campaigns that drive pipeline growth 
  • Work closely with the marketing design team to create insightful and compelling marketing assets that align with our brand and clearly communicate our value proposition 
  • Manage project timelines, budgets, and resources (including working with freelancers or agencies)
  • A leader in sales enablement, this role will provide reps the resources and processes needed to effectively drive marketing-influenced sales opportunities


or send your CV to [email protected]