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Content Writer

Marketing | Boston, US

About the position

Healthy.io is the first company to successfully turn the smartphone camera into a clinical-grade medical device, enabling faster treatment and improved care for patients worldwide. Our products combine computer vision and machine learning technology with best-in-class UX design to create new clinical pathways through smartphone-powered urinalysis, digitized wound management, and beyond. It’s even going to space! 

Headquartered in Tel Aviv with over 270 employees across London, Boston, and Singapore we are growing fast as we serve more and more patients across ever-expanding areas of healthcare.

We are looking for a Content Writer to support the scaling up of our global B2B marketing efforts by producing high-quality, engaging, and educational content for all stages of the funnel. If you’re a passionate storyteller and wordsmith with a proven track record in successfully engaging high-profile personas in the B2B world, then we’d love to hear from you. 

The ideal candidate has excellent writing and researching skills with an incredible eye for detail, and is comfortable working with various stakeholders across the organization, especially sales, product, customer success, growth, and leadership. 


Please note: this position is based out of our Boston, MA office which is operating in a hybrid 3/day per week in-office model.

Requirements
  • At least 3 years of experience as a content writer in a B2B tech company (healthcare a huge advantage)
  • Multitasker with the ability to execute projects across multiple products and markets, with the flexibility to alternate between tasks as priorities change 
  • Familiar with platforms like Marketo, Salesforce, LinkedIn, Outreach, Google Analytics, WordPress/Elementor (advantage)
  • Ability to carry out content projects from A to Z, from writing the design brief to working with key stakeholders, researching, writing, distributing, and promoting 
  • Work with internal clinical and legal teams to ensure all copy and messaging is compliant
  • Stays current with trends within our industry and competitors
  • Excellent writing, editing, and proofreading skills; ability to write content in a compelling, clear, and concise manner 
  • Bachelor’s degree in English, Journalism, Marketing, or Communications


Please include your writing portfolio in your application. 

Role & Responsibilities
  • Produce a variety of content assets, including blog posts, white papers, infographics, email campaigns, webinars, LinkedIn campaigns, thought leadership, and case studies that generate high engagement amongst B2B target audiences
  • Source original content ideas from a variety of outlets, including internal subject matter experts, industry research, and Key Opinion Leaders
  • Monitor content engagement and track KPIs such as conversion rates, blog subscriptions, meeting bookings, and funnel optimization 
  • Collaborate closely with sales, product, and marketing teams to develop relevant, personalized, and impactful campaigns that drive pipeline growth 
  • Work closely with the marketing design team to create insightful and compelling marketing assets that align with our brand and clearly communicate our value proposition 

This position is based in Boston, MA.

or send your CV to [email protected]