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Head of US Marketing

Marketing | Boston, US

About the position

About the position is the global leader in turning the smartphone camera into a medical device. Described by the Economist as “the company to usher in the era of the medical selfie”,’s unique team, combines world class computer vision technologists, product designers, biochemists, software developers with individuals with deep understanding of health systems transformation. 

The company has received two breakthrough FDA clearances for its first product line, which enables smartphone-powered clinical grade urinalysis done by patients, anywhere, anytime. This technology has created a new clinical reality for pregnant women, women suffering from urinary tract infections and millions of patients at risk for chronic kidney disease. 

True to its ‘medical selfie’ vision the company is expanding its product portfolio, using the smartphone camera to improve documentation and analysis of chronic wounds. 

 We’re looking for a creative, data-driven growth marketing leader who will head and own the US marketing strategy and execution.

Our customers are health plans, health systems and providers.

 You will work closely with the customer success and commercial teams to jointly improve patients’ adherence to our services and to boost sales.

Additionally, you will  work closely with our global marketing team (based in Israel) to tell the speed of life story in North America and make our brand a household name within relevant communities.

We see this as a pivotal role and are looking for an experienced leader who loves building things from scratch and is looking for an impactful role. 

  • At least 8 years of marketing experience, preferably in healthcare. 
  • Experience in marketing services to health plans. 
  • Proven track record in leading or managing lead generation, awareness campaigns, and event marketing activities.
  • Proven ability to build strong and immediate relationships. 
  • Flexible and adaptive attitude, including self-reliance and strong team work ethos. 
  • Prepared to roll up their sleeves and work hands-on as well as hire and manage a team.
  • Degree in business or marketing; MBA preferred.
Role & Responsibilities
  • Build, align and lead the entire US marketing activity – including digital marketing, educational content, sales collaterals, trade shows, webinars and a variety of additional tactics.
  • Develop a strategy and execution plan to raise awareness of the brand in the US within our relevant communities.
  • Support local relationships with health plans and other clients.

or send your CV to [email protected]